About Amtur
More Than Jewellery. A Reflection of Your Story.
Amtur Gold & Diamonds is the latest chapter in a journey built on trust, authenticity, craftsmanship, and a passion for precious metals. Our story began in 2022, with a vision to create a brand that brings together the timeless value of gold and diamonds with the rich cultural heritage of Oman and the region.
That vision took its first major step with the launch of Amtur Bullion in 2024, establishing a strong foundation in the precious metals industry. Building on this experience and commitment to authenticity, Amtur Gold & Diamonds was established in 2025, bringing our vision to life through fine jewellery created to celebrate individuality, heritage, and life’s most meaningful moments.
Our Journey
From our beginnings in Oman, Amtur has grown into a rapidly expanding jewellery brand with 14 branches across the region, extending our presence beyond Oman into key GCC markets, including the United Arab Emirates and Qatar.
Our flagship presence in Ruwi, Muscat, represents the foundation of our journey, while our growing network of showrooms reflects our commitment to bringing quality jewellery and trusted service closer to our customers.
Our expansion into Dubai, UAE, and the opening of our 14th branch in Qatar mark important milestones in our journey as an Omani-born brand reaching a wider regional audience.
As we continue to grow, our goal remains unchanged: to build a jewellery brand that customers can trust for generations.
Jewellery Inspired by Heritage
At Amtur, we believe jewellery is more than an accessory. It can represent identity, culture, faith, celebration, love, and personal milestones.
Our designs draw inspiration from the heritage of Oman, Islamic art, traditional craftsmanship, and the beauty of the region. Each collection is thoughtfully created to combine timeless cultural elements with contemporary elegance.
Our collections include Omani Heritage, Mushawak, Najm, Islamic Flair, Vibrant Celeste, Aurora Essence, and Watches, alongside a diverse selection of Gold and Diamond jewellery.
Every piece is designed with purpose — creating jewellery that feels meaningful today and remains treasured for years to come.
Craftsmanship & Quality
Behind every Amtur creation is a commitment to quality.
Our jewellery is crafted by skilled artisans who combine traditional influences with modern precision techniques. We carefully select our materials and focus on workmanship, finishing, detail, and durability to create pieces that meet the standards our customers expect.
From intricate engravings inspired by Islamic art to designs influenced by Omani heritage, every detail is created with care.
We believe that exceptional jewellery should not only look beautiful but should also stand the test of time.
Gold, Diamonds & Bullion
Our expertise extends beyond fine jewellery.
Through our experience in the precious metals industry, Amtur has developed a strong foundation in gold and bullion, while our jewellery business brings together carefully crafted gold and diamond pieces for customers looking for beauty, quality, and lasting value.
Whether you are searching for a meaningful gift, a piece to celebrate a special occasion, a traditional design, or an elegant addition to your collection, Amtur offers jewellery designed for different stories, occasions, and generations.
The Amtur Promise
Our relationship with customers does not end when a purchase is made.
We believe in providing an experience built around trust, transparency, expert guidance, and long-term service.
From helping you select the right piece to providing after-sales support and jewellery care, our teams are committed to making every interaction with Amtur a positive and memorable one.
Our commitment includes:
* Authentic and carefully selected materials
* Quality craftsmanship and finishing
* Expert guidance from our jewellery teams
* Personalized customer service
* After-sales support and jewellery care
* Secure and convenient online shopping
* Delivery services for customers beyond our showrooms
Because for us, your experience matters just as much as the jewellery you take home.
Bringing Jewellery Closer to You
As one of the growing names in Oman’s online jewellery space, Amtur is committed to making fine jewellery more accessible.
Our online presence allows customers to explore our collections, discover new designs, and shop conveniently from wherever they are.
At the same time, our expanding showroom network allows customers to experience the jewellery in person and receive personalized assistance from our teams.
Our growing presence across Oman, the UAE, and Qatar reflects our ambition to take an Omani jewellery brand to an increasingly wider audience while staying true to our roots.
Looking Ahead
Fourteen branches are not the destination — they are another milestone in our journey.
As Amtur continues to expand across the GCC and beyond, we remain focused on the principles that shaped our brand from the beginning: authenticity, quality, craftsmanship, innovation, and trust.
We aspire to become a recognized jewellery and precious metals brand from Oman, carrying the beauty of our heritage to customers across the region and around the world.
Every new showroom, every new collection, and every customer relationship is another chapter in the Amtur story.
And our story is still being written.
More Than Jewellery. A Reflection of Your Story. 💎
